objective and key results Staying focussed on what really matters: Is your marketing contributing to OKRs and demonstrating ROAS or ROI? November 19, 2024 Read more
data-led marketing Why zooming out is so important when looking at your marketing data October 1, 2024 Read more
objective and key results Marketing metrics: macro vs micro and when to use which September 20, 2024 Read more
business objective The power of customised funnels in marketing planning September 13, 2024 Read more
objective and key results How to create a marketing plan that business leaders will love September 4, 2024 Read more
business objective How to pitch your marketing plan to ensure it gets approved September 3, 2024 Read more
data-led marketing How estimating ROAS & ROI will ensure your marketing plan is effective September 3, 2024 Read more
