Download your FREE effective marketing plan template
Organise your marketing plan in an easy to understand format for your business leaders to reduce their cognitive load and ensure they see how your hard work is contributing to business objectives.
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How to use the plan template:
Think about how your effective marketing tactics align with your key business results and your customer journey or brand funnel.
Demonstrate how each of your proposed or planned marketing tactics will align with the business results, to what degree they will each intersect your target audience and how much budget is required to do so.
Weave in a test and learn approach by pitching for an experimental budget component.
Calculate overall ROAS and ROI to demonstrate the relative return of a few marketing plan options to give your business leaders a pre-planned choice on level of marketing investment versus estimated output.