Why Becky Madden

Becky has 15 years experience in marketing and leadership roles helping businesses and marketers grow.

Becky’s love of marketing grew due its unique requirement for both hemispheres of the brain, creativity and analytical thinking. This conjunction is where effective marketing is born, and where Becky’s passion for her craft resides.

Fortunate to have been mentored by industry veterans and trained by marketing powerhouses, Becky is compelled to share her knowledge and experience with businesses and marketers to help them succeed.

Becky lives and works in the gorgeous Central Coast, NSW, where she can service marketing needs largely remotely, allowing maximum flexibility for her clients.

Core Values

We highly recommend Becky for marketing strategy and coaching.

Her deep knowledge of marketing strategy combined with her ability to communicate and visualise it effectively to non-marketers and marketers alike and her experience in how businesses operate brings enormous value to any company looking to level-up their marketing efforts and tap into growth.

Becky was a pleasure to work with, extremely capable, organised, transparent and a safe pair of hands.

Great to be working with you Becky and thank you!

Sharon

Becky is an outstanding and rare marketing talent. She has a unique gift for translating abstract and complex concepts into simple, easily understood visual displays and has the sophistication to speak to them with an astute balance of patience through brevity that is a fit for her audience.

She deserves the highest of praise for the level of organisation that she brings to the table. At no point, will you be left wondering what’s next, why it matters or how we’re working to improve based on the results so far.

Beyond her creativity and strategic aptitude, Becky's warm personality instantly earns trust, reflected in the profound respect her team has for her leadership.

Personally, I appreciate her strong moral compass, coupled with her devilishly wicked and humorous side. Becky effortlessly balances professionalism with light-heartedness, making all interactions enjoyable.

Highly recommended, 5 stars

Sean

Aussie

Conducted a Local Area Marketing audit across 200+ retail stores, unearthing valuable insights on marketing requirements, success stories and gaps.
Led a major project to create LAM playbooks for stores to share best practices, marketing strategy steps and local area insights and opportunities to support store growth.

Openn

Led and coached a small marketing team experiencing budget pressure to examine the funnel for effective ways to reduce spend with minimal impact, resulting in an 85% decrease in CPA.

Also implemented the first automated marketing journeys, helped launch in Canada and assisted the sales team with deal pipelines and sales processes.

Domain (Home Loans)

Leading a marketing team of 5 and working with JV partners, led an evolution of team structure, OKRs and marketing reporting to help the team get clearer on what needed to be done.

Resulted in a 58% increase in loan applications and 3 consecutive monthly records in unconditional approvals and settlements.

RAMS

Led several projects aimed to improve the funnel conversion health from marketing leads to settlements from SEO and CRO to sales best practice principles as well as improving the top of funnel media mix and integration with local area marketing.

Why work with Becky Madden?

Because you want...
Better Marketing.

Ready to find out if we're a good fit?

We highly recommend Becky for marketing strategy and coaching.

Her deep knowledge of marketing strategy combined with her ability to communicate and visualise it effectively to non-marketers and marketers alike and her experience in how businesses operate brings enormous value to any company looking to level-up their marketing efforts and tap into growth.

Becky was a pleasure to work with, extremely capable, organised, transparent and a safe pair of hands.

Great to be working with you Becky and thank you!

Sharon

Becky is an outstanding and rare marketing talent. She has a unique gift for translating abstract and complex concepts into simple, easily understood visual displays and has the sophistication to speak to them with an astute balance of patience through brevity that is a fit for her audience.

She deserves the highest of praise for the level of organisation that she brings to the table. At no point, will you be left wondering what’s next, why it matters or how we’re working to improve based on the results so far.

Beyond her creativity and strategic aptitude, Becky's warm personality instantly earns trust, reflected in the profound respect her team has for her leadership.

Personally, I appreciate her strong moral compass, coupled with her devilishly wicked and humorous side. Becky effortlessly balances professionalism with light-heartedness, making all interactions enjoyable.

Highly recommended, 5 stars

I highly recommend Becky as a marketing leader and strategist.

Becky is a quick-study and acted like an extension of our marketing team. She is highly personable, organised and adept at stakeholder management, training and coaching. She brings significant value to any business and will continue to be our go-to person for marketing strategy and coaching.

It was great working with you Becky!

Sarah

WITH A DATA-LED MARKETING STRATEGY, THE RESULTS SPEAK FOR THEMSELVES:

Led and coached a small marketing team experiencing budget pressure to examine the funnel for effective ways to reduce spend with minimal impact, resulting in an 85% decrease in CPA.

Also implemented the first automated marketing journeys, helped launch in Canada and assisted the sales team with deal pipelines and sales processes.

Leading a marketing team of 5 and working with JV partners, led an evolution of team structure, OKRs and marketing reporting to help the team get clearer on what needed to be done.

Resulted in a 58% increase in loan applications and 3 consecutive monthly records in unconditional approvals and settlements.

Led several projects aimed to improve the funnel conversion health from marketing leads to settlements from SEO and CRO to sales best practice principles as well as improving the top of funnel media mix and integration with local area marketing.

Resulted in a 3% increase in lead to application conversion and a 7% increase in brand consideration.

READY TO BETTER YOUR MARKETING?

Why work with Becky Madden?

Because you want...Better Marketing.

Ready to find out if we're a good fit?

We highly recommend Becky for marketing strategy and coaching.

Her deep knowledge of marketing strategy combined with her ability to communicate and visualise it effectively to non-marketers and marketers alike and her experience in how businesses operate brings enormous value to any company looking to level-up their marketing efforts and tap into growth.

Becky was a pleasure to work with, extremely capable, organised, transparent and a safe pair of hands.

Great to be working with you Becky and thank you!

Sharon

Becky is an outstanding and rare marketing talent. She has a unique gift for translating abstract and complex concepts into simple, easily understood visual displays and has the sophistication to speak to them with an astute balance of patience through brevity that is a fit for her audience.

She deserves the highest of praise for the level of organisation that she brings to the table. At no point, will you be left wondering what’s next, why it matters or how we’re working to improve based on the results so far.

Beyond her creativity and strategic aptitude, Becky's warm personality instantly earns trust, reflected in the profound respect her team has for her leadership.

Personally, I appreciate her strong moral compass, coupled with her devilishly wicked and humorous side. Becky effortlessly balances professionalism with light-heartedness, making all interactions enjoyable.

Highly recommended, 5 stars

I highly recommend Becky as a marketing leader and strategist.

Becky is a quick-study and acted like an extension of our marketing team. She is highly personable, organised and adept at stakeholder management, training and coaching. She brings significant value to any business and will continue to be our go-to person for marketing strategy and coaching.

It was great working with you Becky!

Sarah

WITH A DATA-LED MARKETING STRATEGY, THE RESULTS SPEAK FOR THEMSELVES:

Led and coached a small marketing team experiencing budget pressure to examine the funnel for effective ways to reduce spend with minimal impact, resulting in an 85% decrease in CPA.

Also implemented the first automated marketing journeys, helped launch in Canada and assisted the sales team with deal pipelines and sales processes.

Leading a marketing team of 5 and working with JV partners, led an evolution of team structure, OKRs and marketing reporting to help the team get clearer on what needed to be done.

Resulted in a 58% increase in loan applications and 3 consecutive monthly records in unconditional approvals and settlements.

Led several projects aimed to improve the funnel conversion health from marketing leads to settlements from SEO and CRO to sales best practice principles as well as improving the top of funnel media mix and integration with local area marketing.

Resulted in a 3% increase in lead to application conversion and a 7% increase in brand consideration.

READY TO BETTER YOUR MARKETING?

Because you want...
Better Marketing.