Services
Marketing Strategy
Without a solid strategy, your marketing won't hit your business objectives effectively. Work with Becky Madden to ensure your business objective is sized to the market, you know who to target, who not to and who your target audience really is - what motivates them, what their needs are. Receive guidance on using any historical data for effective marketing insights and acquire the components to create an effective marketing plan.
-
Save on expensive head costs with fractional marketing leadership that fits your budget and gets the job done
-
Work with a seasoned mentor to help your team thrive and develop confidence in themselves and their work
-
Be in control of your planning cycle - work with Becky Madden annually, adhoc, once-off or periodically, whichever best suits your business and budget
Marketing Projects
For those marketing projects in the pipeline that you can't get started due to resource constraints or lack of the right skill sets. Whether it's a local area marketing audit and plan, conversion rate optimisation, a strategic partnership or customer marketing journeys, Becky Madden can either help or point you into other specialists who can.
-
Save time on hiring and training specific skill-sets by contracting an experienced pair of hands motivated to provide exceptional value
-
Enjoy cost-efficient project fees with the added benefit of years of experience leading teams and strategies, unlocking holistic thinking for your project
-
Choose flexible hours to suit the requirements of your project, ensuring cost efficiency versus a typical FTE
7 Step Better Marketing Program
A 7 week program aimed at helping both businesses and marketers get clarity on what success looks like, how to implement the steps of a good marketing strategy to build confidence, drive the results that matter and help business and marketers thrive.
-
Available to marketers wanting to learn the steps to implement and run an end-to-end marketing strategy that will help advance your marketing career
-
Available to marketing teams for businesses wanting to up-skill their marketers and ensure their strategy will achieve business objectives
-
Templates and tools included, plus tap into 15 years experience to develop the soft-skills required to ensure your marketing strategy succeeds
One on One Coaching
For Marketers looking for customised coaching to help them identify and develop the skills and knowledge required to achieve their career objectives in a time frame, frequency and budget that works for you.
-
Enjoy a tailored learning framework that aligns with your goals and areas of development, 100% personalised to you
-
Completely virtual to allow for maximum flexibility around your schedule and capacity, within your budget
-
Access over a decade of experience in marketing, working in corporates, dealing with different leadership and communication types to help you navigate your career