objective and key results Staying focussed on what really matters: Is your marketing contributing to OKRs and demonstrating ROAS or ROI? November 19, 2024 Read more
objective and key results Marketing metrics: macro vs micro and when to use which September 20, 2024 Read more
business objective The power of customised funnels in marketing planning September 13, 2024 Read more
objective and key results A marketers guide to getting marketing plans approved without a hitch September 9, 2024 Read more
business objective How to pitch your marketing plan to ensure it gets approved September 3, 2024 Read more
objective and key results How creating hypotheses will help your marketing plan be effective September 3, 2024 Read more
objective and key results Turn data from being your achilles heel to your superpower September 3, 2024 Read more
